Donn Enrique Moreno

Work

Malayan Colleges Laguna

|

Faculty Member

Philippines

→

Education

San Beda University

Philippines
→
Doctor of Business Administration

University of the City of Manila

Philippines
→
Master's in Business Administration

University of the City of Manila

Philippines
→
Bachelor of Science in Entrepreneurship

Publications

Mobile Accounting Information Systems Adoption of Micro Businesses in Laguna, Philippines: Integration of TAM and TOE Approach

conference-paper

The Mediating Role of Learners' Satisfaction on Attitude Towards E-Learning Environment and Students' Intent to Stay

conference-paper

The Role of Purchase Behavior in Consumers' Intent to Revisit and Recommend Coffee Shops in Manila: A Mediation Analysis

Journal of Business and Management Studies

journal-article

College Students’ Preference in Technology-Enhanced Learning Modalities: A Two-Stage Cluster Analysis for Enhanced Instructional Design Strategies

International Journal of Information and Education Technology

journal-article

System Quality and Micro Food Businesses' Acceptance of the Cloud-based Point of Sale System for Inventory Management

conference-paper

The Mediating Role of Digital Orientation on Small Business Adoption of Accounting Information Systems: The Case of Small Businesses in Selected Cities in Laguna, Philippines

conference-paper

The Mediating Role of Information Sharing in Cloud Computing on Supply Chain Management and Financial Performance: The Case of Manufacturing Companies in Selected Areas of Laguna

conference-paper

The Role of Financial Information Quality on MSMEs' Performance in using E-Commerce Platforms: The Mediating Role of User Satisfaction

conference-paper

Do you trust the influencer behind short-form video contents? The Impact of Influencer Credibility and Content Value on Consumers' Purchase Decision

conference-paper

The Impact of Mobile-Commerce Application Characteristics on Customer's Perceived Experience and Spending Habits in the Philippines

conference-paper

Penetrating through Distractions: Analyzing the Function of Storytelling Advertisements in Attracting the Focus of Gen Z Customers

Journal of Business and Management Studies

journal-article

The Mediating Effect of Replenishment Decisions on Cloud-Based Inventory Management and Record Keeping Performance: Evidence from Micro Businesses in Laguna, Philippines

conference-paper

The Role of SVoD Service Attributes in Building Customer Loyalty: A Study of Repurchase Behavior in the Philippines

Journal of Business and Management Studies

journal-article

A Study on the Post Pandemic Marketing Mix Responses of Micro Food Businesses in Laguna, Philippines

Journal of Business and Management Studies

journal-article

The Mediating Effect of Online Trust on the Relationship of Consumer Engagement to Purchase Intention of Gen Z: The Case of TikTok Shop Cues

7th International Conference on Business and Information Management, ICBIM 2023

conference-paper

The Role of Loan-Related Risk Appetite in the Relationship between Financial Risk Considerations and MSME Growth Decision: A Mediation Analysis

Journal of Risk and Financial Management

journal-article

The Role of Loan-Related Risk Appetite in the Relationship between Financial Risk Considerations and MSME Growth Decision: A Mediation Analysis

Journal of Risk and Financial Management

journal-article

The Role of Loan-Related Risk Appetite in the Relationship between Financial Risk Considerations and MSME Growth Decision: A Mediation Analysis

Journal of Risk and Financial Management

journal-article

The Impact of COVID-19 Pandemic on Consumer Usage Intention of Electronic Wallets in the Philippines

Journal of Business and Management Studies

journal-article

Atmospheric Cues Roles: Customer’s Online Trust, Perceived Enjoyment, and Impulse Buying Behavior

Open Journal of Business and Management

journal-article

The Impact of Entrepreneurial Characteristics on the Business Resiliency of Micro, Small and Medium Enterprises in the Philippines

International Journal of Management studies and Social Science Research

journal-article